Common thinking will tell you that entrepreneurs succeed by taking big risks and winning big. In our business, we are exposed to entrepreneurs who both succeed and fail - sometimes privately and sometimes very publically. We have come to the conclusion that really successful entrepreneurs - the ones that have longevity and build great businesses- are quite risk adverse. They have put their own money and future at risk and work hard to insure they don't lose it and make it grow. They tend to have a long term perspective and make reasoned bets that often pay off over time. This story line does not read as well as the person who bets it all and hits the home run. But these people have been the traditional core of our American economy and will lead us positively into the future.
Read more, article: The Sure Thing via The New Yorker.